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Element Music & Food Festival Media Recap

On Saturday, August 14th New Orleans-based Element Beverage Co. hosted its inaugural Element Music & Food Festival in honor of the life and legacy of the company’s founder, Devin Espadron. In partnership with Element, PR Solutions provided pre-event media coordination, local official speaking coordination, sponsorship solicitation, and event day media and speaker coordination.

Below is an overview of the media coverage:

Press Release

Element Food & Music Festival Honors Life of New Orleans Entrepreneur

New Orleans Mayor LaToya Cantrell and Devin’s parents David Espadron and Keishia Deverney

New Orleans, LA – July 23, 2021Above all else, Devin Espadron loved music, a singular passion he held in common with his hometown of New Orleans, Louisiana. The Element Beverage Founder was frequently spotted dressed in his signature white hoodie, ornamented with his beverage company’s distinctive logo. A musician at his core, Devin launched a hip-hop record label and recorded tracks under the name, Channel Dev. Sadly, he was fatally shot in an apparent robbery attempt on November 19, 2019, just three months following his 22nd birthday.


Television Coverage

Saint Augustine entrepreneur to be remembered with festival

New Orleans parents carry on slain son’s legacy, continue his work and give back

Event honors young entrepreneur’s legacy


New Orleans Local

Element Beverage Festival

This document will be updated as additional news coverage is made available. For more information email Michelle D. Jackson at

Element Food & Music Festival Honors Life of New Orleans Entrepreneur
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